Sponsored content isn’t a new concept advertorials have been around for years I remember them way back in my magazine days.
However the internet throws up new opportunities and challenges. The challenges today for marketeers are more around concepts of advertising blindness, advertising blockers and the a whole of array of issues surrounding online marketing.
Sponsored content such as the type of content once found in magazines is here to stay and growing because is overcomes the problems around advertising blindness, more over it’s more effective.
However sponsored content passed off as editorial can be misleading, can upset advertisers and consumers a like. So again there’s a challenge, how to utilise the power of sponsored content whilst not making people feel duped. That’s were websites like The Big Book come in, we only do promotional content and that’s the difference we are here to showcase items, businesses and services a like, we aren’t here to write informed hardcore pieces about politics, business or otherwise. We’re here simply for browsing and mooching through as they say up here in the North West of England. We are the 21st century version of the good old catalogue, everyone loves a catalogue.
The Big Book has been designed for people who simply enjoy sitting down and browsing through a catalogue of things they didn’t know they wanted until they saw them. Millions did it in the 70’s and 80’s with Kays, Great Universal, Grattan etc. The Big Book simply ads more words to the pictures, plus provides a link to the website to find out more – simple.
The power of sponsored content can be embraced quite easily it’s about having a fair platform to use it on. The Big Book is here to offer just that fair platform for consumers and businesses a like. We provide a platform for business to have content published in a catalogue style, written in a friendly, person to person way whilst consumers get an experience to browse, enjoy, talk about and share.
So if you’re in business looking for sponsored content opportunities try The Big Book the catalogue of stuff for people who like browsing. One payment per article, no subscriptions, no renewals.