I believe small businesses are great, amazing and wow. Many ask why?
If you’ve never been self employed or played a very significant part in a small business, always been the employee picking up a pay cheque at the end of the month, then you won’t fully understand why small businesses are amazing.
The people who run small businesses are fighters, creative, tenacious, determined, baring, innovative, brave, multi tasking, sharp, survivors – super human. Employees may share a lot of these qualities but if you’re self employed or running a small business then you get it, there’s a difference, a really big difference.
When you go to work doing a ‘regular job’ you have to think about one thing, your job, doing what you are assigned to do. Ok you may be a department manager with a lot on your plate and a big budget to manage, you may be a receptionist with a lot of phone calls and customers to deal with, it’s true each and every job has it’s pressures. All the same you have one job but what happens if someone asks “can you go and provide tech support to John upstairs, oh and by the way don’t forget you still have to do what’s on your usual check list for today” … most employees would be mortified, feel disgruntled and probably not have the skills etc etc. All the same you pick up your laptop, wander over to Johns office and start to help him work out a problem with Windows 10, it’s like the blind leading the blind. While wandering over to Johns office as if by magic you entered a strange parallel world, you entered into the world of a self employed small business owner, you may only have ever experienced working as a receptionist, but now you own the business!
Whilst trying to help John this happens –
- The accountant calls because there’s a problem with the tax return, he needs you to remember an invoice from 12 months ago.
- A cold call comes in from someone selling advertising.
- The toilet becomes blocked.
- Your partner calls to see what time you’ll be back for dinner.
- Your mum rings because she wants to see if you are looking after yourself, she’s worried about you and it’s making her ill.
- A customer is complaining they haven’t received an order.
- You remember your very important goal this month is to delegate, but you know you can’t afford the extra staff.
- A call comes in from a potential customer who’s prepared to place a very big order but can you see them tomorrow with a bespoke presentation about what you can offer.
- You know you have to collect money from existing customers or you won’t be paying wages.
- You should really go to the bank.
- That reminds you, you promised your partner you would bring home some money this month because your earnings are less than minimum wage.
- A key member of staff hands in their resignation.
- Your main competitor has lowered prices and started a big glossy advertising campaign.
- John still hasn’t had his computer fixed.
- You still need to unblock the toilet
- Clean the office
- Find that invoice for the accountant
- It’s now 9pm and you never even had lunch!
- On your way home your car gets a flat tyre.
- Finally back home, a bite to eat and 4 hours at the computer to prepare for the presentation tomorrow.
- 2am, time for bed ready for your 6am start, you must get in early because it’s the only time you get stuff done as it’s quiet!
- As sleep set in you think wow tomorrow could be the day you land that big order! Woo hoo – go tiger! Next month you may get to take home more than the receptionist!
That’s why all small businesses are great, why the people who step off the employment ladder to become self employed are amazing, wow and brave. That’s why The Big Book helps small businesses celebrate what they do and what they offer – they deserve celebrating.
All of this is why everyone should look at small business owners as super humans who have a mission, a greater drive and tenacity than most.
Yes, some may say they must be clinically insane, but one thing really drives all us small business people, we know tomorrow could be the start of something truly big and truly life changing and we will be ready to make it happen. Small business owners are fuelled by hope and knowing they can truly carve out their dreams.
Small businesses and the self employed are amazing because they dare to dream and have the bravery to try and make their dreams a reality. They don’t ask why, they say why not and then follow it up with why not now!
Salute small businesses one and all, they are the back bone, the boiler room and the bedrock of the economy, with little help from the government they chip away at the coal face of business trying to make a dream come true.