The Coca Cola bottle designed in 1915 by Swedish born glass blower Alexander Samuelson, this iconic bottle has become synonymous with the Coca Cola Company and loved the world over.
Whilst working in Terre Indiana for the Root Glass Company, Alexander developed the contoured bottle taking inspiration from the Coca Bean pod, with its ridged grooves.
The Coca Cola bottle an important business decision
He understood that the bottle needed to not only show off the dark liquid contained inside but should also distinguish Coca Cola from their competitors. The unique design of the bottle not only provides Coca Cola with difference on the shelf but in the hand, in light or dark environments and indeed the bottle shape can even be distinguished from any other bottle if it is broken. All this ensures the bottle strengthens Cokes brand in the market place.
The design was patented and trademarked in 1915 on the basis of the shape, the bulging middle and vertical grooves tapered ends.
The original colour of the Coca Cola bottle was green although over time this changed to become clear glass.
Over the years the Coca Cola drink has seen much competition but the now iconic contoured Coca Cola bottle and the world famous script logo designed by book keeper Frank Robinson, has ensured the Coca Cola brand is easily distinguishable from it’s competitors.
Read more about the design of the Coca Cola bottle by visiting the Coca Cola Website
To read more about classic design visit one of the following design museum websites.